Afterthesemessages.com REVIEW

I have never been on the afterthesemessages.com website before so I thought that I would take a look at it tonight. The featured review was entitled "Don’t Vote" and the client was Declare Yourself. A quick summary of this ad is basically that it featured many different celebrities who all in their own words said to not vote. They used the tactic of reverse psychology in hope that stating that we should not vote that people would do the exact opposite and participate in the election. I'm not sure that this strategy of promoting the election does it for me. I feel like this backwards way of portraying this ad it bizarre and should be put in a way that is more straight forward and honest. We always talk about how honesty and respect for the consumer is a key virtue in advertising and I think that this review does the exact opposite. It disregards respect for the consumer and I think that the ad should be the featured celebrities true opinions and feelings on why they think that people should vote. But I do understand in one sense that by continually saying that we shouldn’t vote people would think to themselves "why shouldn't I vote?" and in turn vote. This may have been an effective ad for some people but I personally would not have aired a vote campaign by using this technique of reverse psychology.