MY GOAL: Out of the six job descriptions discussed in the chapters of the text, I found that becoming an ACCOUNT PLANNER may be the best match for me. Account planners are the “social scientists” of advertising. They are the main connection to the client and are in charge of discovering the wants and needs of consumers. I am a very personable person therefore allowing me to be particularly good at reading situations and being empathetic and aware of how others around me are feeling. I also consider myself a very social person and interacting with people is what I love to do. This job would allow me to use my social skills to reach the business goals of the company. I think that I am going to go towards the management side of advertising and this particular job in the advertising field is business oriented. I find this job to be very interesting because they are the ones who magically make everything come together in the end. I am very organized and always follow deadlines. I do not procrastinate and get things done in an orderly fashion. I also am aware that this job entails being the one who presents the idea to the client. I have always been a very persuasive person and I do not get stage fright. I am a person that voices my opinion and is not afraid to speak up. I also am the one who will stand and present ideas to a room full of people without hesitation. My dream is to be the one that makes a meeting an overall success by pitching an idea that works and being confident in doing so. This job would allow me to be apart of the social aspect of the company by being able to personally interact with the clients while also tying me to the management side of advertising, which is where I hope to be in the near future.
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