NOT FOR ME…

It is not that I find this job to be the most unappealing job offered in the text but it is one that I definitely could not pursue a career in. This is the job of a MEDIA PLANNER. First of all, I am technology challenged and this job requires a great deal of computer skills. This job also involves a great amount of creativity and while I do have some creative juice in me, I would definitely consider it not my strongest suite. I prefer the more management side of advertising. Working with all of the digital information and consumer tracking does not interest me. I also do not find it particularly appealing to stare at a computer screen all day. I would much rather be out working on hands-on tasks that directly work with the client. A media planner's job involves a great deal of analyzing data and trends of consumers. Rather than being the one who gathers the research, I would love to be the person who is in actual personal contact with the client because I am a very social person and would love to be given the opportunity to work one on one with all types of people. “Good media planners are creative thinkers who know how to use numbers and research to help justify their choices. It’s strategic thinking in its purest form” (Morrison 116). This quote does not describe me AT ALL. Math and numbers has never come easy to me and I have also struggled with problem solving quite a bit. I am far better at reading people on a social and personal level rather than reading their thoughts through number and statistical trends. With this being said, I am looking for my future job to involve direct interaction with the client. I feel as though this job would not give me these social opportunities and therefore, is NOT the job for me.